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About

We are an independent record label based in Bath (Somerset UK).

Formed in 2017 by Dan Flitcroft who also runs Stage 2 Studios and performs in Sergeant Thunderhoof. Dan was later joined by his longtime friend Tim Hilleard in 2020. Our interests outside of the label are mainly music based as we both met in music retail band in 2000. We also enjoy watching football, drinking a few pints of quality British stout and the odd game of snooker or pool. 

Tim is an accomplished writer and veritable encyclopedia of music trivia. His tastes are varied, from rock, reggae, death metal, hip hop and classic 80s pop. He supports Queens Park Rangers and catches games when he can. Over the past few years he has become a die-hard fan of the band Sparks and goes to as many live shows as possible. Other musical obsessions for him include Cardiacs, Winterfylleth, Audrey Horne, Devin Townsend, ICP, Kate Bush, Celtic Frost, Fiona Apple, Mull Historical Society and Sananda Maitreya.

Dan shares a similar musical history to Tim, although he's not so clued up on reggae. He began performing in bands in 1998 with various acts, namely Piranha, Indica, Sharp End First, Birds of Ares, Choker, Dis & Co, Kong Social and Sergeant Thunderhoof. The Hoof have enjoyed success over the past few years with performances across the UK and Europe, as well as appearances in Las Vegas. 2024 saw the first chart success for Pale Wizard and the Hoof, with 'The Ghost of Badon Hill' reaching number 24 in the Official UK Album Charts. Dan is a massive fan of Alice Cooper, Black Sabbath, Pink Floyd, Morrissey, Devin Townsend, Faith No More, Brendan Benson, Eels, Tame Impale, Mew and Dio.

As of 2026, our primary focus is on supporting local, hoemegrown talent with a strong emphasis on exciting, challenging music without being restricted by genre.

We love all physical music formats such as Cd, Vinyl and Cassettes. The majority of our merch is printed locally in Bath and where possible we use local artists and designers. 

Items are stored, processed and dispatched from our little studio in Bath. If you'd like to learn more about our studio, please visit www.stage2studios.co.uk

We also proudly sell our music through Bandcamp, so please feel free to buy from there if you'd prefer - https://palewizardrecords.bandcamp.com/

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